Last February, Carval participated in the largest fair in the animal protein production industry: the IPPE Show: International Exhibition of Production and Processing, that took place in Atlanta, United States. This event gathers about 30,000 attendees and 1,200 exhibitors. As a novelty, attendees had the chance to have a virtual tour around the “Premix” Plant of Carval granulate products, through an augmented reality system, living a different and new experience.